You can find on Yahoo the story that 99% of Ashley Madison's woman are fake or signup and never go back again. The "chats" are paying men with paid by AM female employee's. Only the men are too stupid to figure that out.
Many,many,years ago I tried a free offer from Match.com. Wow- What are the odds I saw that so many attractive woman couldn't find anybody?..and then it came out that those were bogus accounts. A scandal that bothered nobody judging by the fact the same things 20 years later are being done.
One is born every minute, and his money soon parted.